River Financial Wants to Be the Bitcoiner’s Charles Schwab

Ever since he read the Denationalization of Money by Friedrich Hayek in college, Alex Leishman, the co-founder and CEO of River Financial, had been on the search for an alternative currency. The aerospace engineer major turned amateur Austrian economist wanted to build a financial institution around this yet-to-be-found, nongovernment-issued money.

Leishman thought the banking-free option explored in Hayek’s work would manifest in the form of a multi-commodity-backed currency. It wasn’t until he discovered Bitcoin in 2013, through a web development course on Coursera taught by Balaji S. Srinivasan, that he realized this currency wouldn’t be backed by gold, oil or any other commodity — in fact, the monetary revolution he had been looking for wouldn’t be backed by anything but code.

“This fulfilled the prophecy that Hayek (and other economists) had foretold,” Leishman explained to Bitcoin Magazine. “There are predictions by both Hayek and [American economist Milton] Friedman that a non-national money would come around one day, and I realized that [bitcoin] was what this was.”

Soon after, he moved to San Francisco in hopes of working on Bitcoin full-time. Between stints at Airbnb and grad-school work at Stanford University (where he served under Professor Dan Boneh as an assistant for one of the first Bitcoin collegiate courses in the world), he landed a job at crypto fund Polychain Capital. Ten months later, he finally began down the road toward building the financial ideal that Hayek’s work had so firmly inculcated into his mind. 

He embarked on this undertaking with his co-founder and cousin Andrew Benson, and River Financial was born. By the end of 2019, the company would employ a lean team of 10 full-time employees and ship its product: What its CEO heralds as a “Bitcoin financial institution.”

Not an Exchange

The distinction between a “Bitcoin financial institution” and an exchange, as Leishman said in our conversation, cannot be overstated. 

Part of what inspired him to start River Financial was a clear gap in market services. He was waiting for an established exchange or Bitcoin company to begin offering the services and infrastructure he believes were necessary for nurturing Bitcoin’s budding economy.

Then shitcoins happened. 

“I thought that a company like Coinbase was going to build this Bitcoin financial institution,” Leishman said. “But in the bubble of 2017, I realized when Coinbase and others started adding these new assets and chasing these new shining things, that they weren’t going to build what I thought they were and what I thought should exist. I felt like now was the time to do this.”

So he began doing it in February 2019 and River landed its first hire one month later. The rest of the year would be a mad dash to wrangle investment capital, hire out staff and jump through the burning hoops of bureaucracy in multiple states to receive a money-transmitter license from regulators.

So far, the Silicon Valley-based newcomer is only available to customers in California, Texas, Wyoming, Maryland, Massachuesettes, Wisconsin, Pennsylvania and Montana, but its founder hopes that in the “not-too-distant future” it will be cleared to operate in most states. Its fees are just a hair less than Coinbase’s (though Leishman hopes to lower them further if it’s sustainable) and all purchases are made using ACH bank transfer.

A screenshot of River’s UI, courtesy of the company.

A screenshot of River’s UI, courtesy of the company.

River’s goal is to offer what Leishman called a “brokerage-like experience” with Bitcoin’s latest bleeding-edge technologies. Fee-saving SegWit transactions, for instance, are operable out of the gate and so, too, are Lightning Network transactions — River’s also already thinking ahead about how to integrate Taproot, an upgrade that will boost Bitcoin’s smart contract capabilities.

In addition to the latest technical features that Bitcoin has to offer, River provides financial tools missing from most mainstream exchanges, like performance reporting. This offers clients insights into their unrealized and realized gains and losses for a taxation period; it even breaks each buy order into individual tax slots, and you can choose which slot you want to sell upon cashing out to optimize for tax purposes.

The Charles Schwab of Bitcoin 

Tools, as well as incorporation of things like the Lightning Network (which just received its first exchange integration at the end of 2019), are markedly missing from the vast majority of cryptocurrency exchanges. But for something that is dressing itself up to be the Charles Schwab of Bitcoin, River is changing that.

“We’re going to do things differently than what the current companies are doing,” Leishman said. “They’re focused on going broad across trading. The hypothesis for our company is that Bitcoin is going to continue to grow as a money and a store of value. We’re building this…

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