Google And Goldman Back Bitcoin Startup For Small Businesses

Veem CEO Marwan Forzely in Times Square, New York City on September 25, 2018.Veem

Marwan Forzely has come a long way since his days at Western Union. The serial entrepreneur who sold his last company to Western Union to help the money transfer giant directly connect to customer bank accounts, has raised $25 million to cut intermediary banks out of the payment process altogether.

Instead of relying on a series of correspondents to move money between different jurisdictions around the world, Marwan’s latest venture, Veem, uses Bitcoin to directly connect its clients’ bank accounts with suppliers and customers.

While neither counterparty is required to directly hold Bitcoin and an algorithm automatically routes transactions along the most efficient payment rails, more than half the transactions processed by Veem rely on the cryptocurrency as a replacement for correspondents.

Led by banking giant Goldman Sachs, with GV (formally Google Ventures), Kleiner Perkins, Silicon Valley Bank, Trend Forward Capital, and Pantera Capital also participating, the investment in enterprise payments startup Veem is primarily a move to accelerate the firm’s exponential growth.

Central to the investors’ interest in Veem is the built in stickiness of the model that has proven adept at turning recipients of Veem payments into Veem users. Since the San Francisco-based company raised its first round of venture capital in May 2015 it has grown from a mere 590 customers to more than 80,000 today.

As the price of Bitcoin hovers around $6,500, compared to $300 when the company raised that first round, the company is helping blaze the trail for next generation Bitcoin startups that give customers access to Bitcoin’s speed and traceability, without them even knowing it.

“What’s important about this round is the acknowledgement of the size of the opportunity, the size of the market, the size of the pain point that we’re solving for,” said Forzley. “And it’s an endorsement of the growth that we’re experiencing.”

This latest strategic investment follows on a $24 million Series B raised in March 2017 and brings the total amount raised to $69.3 million. Lead investor Goldman Sachs made the strategic investment via its Principal Strategic Investment Group that has been increasingly active in the blockchain space. As part of the investment Goldman Sachs managing director Rana Yared will join Veem as a non-voting board observer.

While Veem is not disclosing terms of the investment or the valuation, Marwan says revenue has grown four times since the same time last year. Non-disclosure agreements prevent Veem from sharing a specific breakdown of the revenue sources, but according to Marwan a significant percentage of the company’s revenue comes from integrations with online accounting services like Quickbooks, Xero and Netsuite.

To maintain the exponential growth that has seen the company increase its customer base by 13,000% over the past three years, Veem has opted to focus spending from this latest round on building out new partner integrations. Meanwhile, the onboarding process itself  will rely on increased automation including built-in anti-money laundering and know-your customer compliance.

Increasingly, Goldman Sachs’ Principal Strategic Investment Group is strategically backing blockchain companies that have the potential to improve service for the bank’s clients, including enterprise software developer Digital Asset Holdings, payments startup Circle and infrastructure provider Axoni. But fellow Veem investor GV — with Google as a limited partner — has a much more profit-driven motive. With investments including distributed cloud startup Storj, commodities trader LedgerX and central bank alternative Basis, GV general partner Karim Faris believes Veem could be the first Bitcoin startup to go public.

“We’re not a strategic investor,” said Faris, who also sits on Veem’s board of directors. “It’s definitely not a strategic thing. It’s an opportunity to create a stand alone company and in the process make a financial return on a good exit or an IPO down the line.”

While Forzley has so far remained quiet about the possibility of going public, this wouldn’t be his first time with an exit for a payments startup. Shortly after obtaining a bachelor’s degree in computer science from the University of Ottawa, Forzley developed an interest in financial payments, eventually founding early online payments startup eBillme.

In October 2011 Western Union bought eBillme for an undisclosed amount and Forzely joined as general manager in charge of strategic partnerships, helping to integrate his technology into Western Union for what would eventually be called WuPay. The reason for his career-long interest in payments is simple:

“Whatever you do in life, at the end of the day there’s a payment,” said Forzley. “Payment technology is at the core of what people do and their livelihood.” If that early…

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